On May 12, 2016, People Generation Global Communications (PG), the organizer of Magical Winter Lights festival in Houston, attended the annual Crystal Award Presentation Ceremony that is organized by the Houston branch of American Marketing Association at the Hilton Americas hotel. At the award ceremony, PG defeated the Texas Children's Hospital and the Houston public transport system and won the Crystal Award for the contribution to large-scale public events in U,S.

Tonight, we’re honoured to be recognized by all outstanding Houston professionals," said Ms. An Yusi, founder and president of PG. PG’s marketing efforts for Magical Winter Lights include the promotion of television, radio, newspapers, online media, outdoor billboards, mall advertising and traffic billboards. Through these efforts, we achieved more than 1.9 million page views and attracted 200,000 visitors to the festival site during the lantern festival. Ms. An Yusi added: "We have achieved our goal and the brand of Magical Winter Lights has infiltrated in the Houston citizens. This award is the great affirmation and encouragement for our contribution.

The American Marketing Association is the host of the Crystal Awards. This award is to show the marketing achievements of corporations and companies in 100 marketing categories. The winners of each award are selected by professional U.S. marketers from different backgrounds or marketing disciplines. Award criteria based on market focus, strategic direction, courage, challenge, the pursuit of process and the outcome of the work.

2016 American Marketing Crystal Award List Inquiries:

www.crystalawards.org